Identity: User Conference
CareerBuilder Empower 2016 Branding
Empower 2016 is CareerBuilder's 2nd Annual User Conference. 2016's major event will be held in two cities with five smaller roadshow events held across the country throughout the year.
The look, tone, and feel of the identity revolves around the events three learning tracks of discover, elevate, and inspire. The colors of each track and secondary typography are pulled from the CareerBuilder brand guidelines which allows this “sub-brand” to still look like it belongs within the CareerBuilder family while it’s standing on its own.
The look, tone, and feel of the identity revolves around the events three learning tracks of discover, elevate, and inspire. The colors of each track and secondary typography are pulled from the CareerBuilder brand guidelines which allows this “sub-brand” to still look like it belongs within the CareerBuilder family while it’s standing on its own.
Logo
Logo Alternates
Color Palette
Typography
Texture / Photo Treatments
