Tradeshow: SHRM Booth and Exhibition Materials
CareerBuilder World's Fair Tradeshow Booth
Every year, CareerBuilder customizes their booth to the city that the conference is in. SHRM 2013 was held in Chicago and the theme was "Chicago World's Fair." With the theme, I created a few giveaways that mimicked the goods introduced at the 1893 Columbian Exposition. Print collateral promoting the booth and CareerBuilder products included typography and graphic styling to match the look and feel of that period.